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If you want to work with an author in the higher price range, find an author with years of experience. This author has developed a process to produce high-quality work and submit his work on time. They give you a finished or almost finished product with very few changes. They'll likely have a level of recognition, which boosts your popularity by being associated with your brand, and they'll have a solid understanding of the industry you're in and the specific style of writing you have to accomplish.
If your business is in a complex or technical industry, you need to look for writers with experience in that industry. You may find a writer who is less knowledgeable but able to do the research necessary to learn the topic sufficiently to write about it, but you may be charged for their research time.
Write for a high-quality marketer
If you want to work with a writer on the higher end of the price range, you’ll be getting a writer with several years of experience. This writer has developed a process for doing high-quality work and getting their writing submitted on time. They will give you a product that is finished, or close to finished with minimal edits required. They will probably have some name recognition that will give you a boost by being associated with your brand, and they will have a thorough understanding of the industry you do business in as well as the specific type of writing you need to have done.
If your business is in a complicated or technical industry, you will need to find a writer with experience in the industry. You might be able to find a writer with less knowledge but who is capable of putting in the research needed to learn the subject well enough to write about it, but you may be required to pay for their research time.
Write for a friendly and welcoming marketer
It’s best to send your idea to the newbie hire once they’ve filled the role — the new hire will be most receptive because they’re new to the company, eager to make a good impression, and stand to benefit most from bringing a talented freelancer on board.
By Roger K. Olsson